A Creative Copywriting Consultancy

Odds & Ends

Poster, JW Marriott Phuket Resort & Spa

Don't Run Scared . . . Run to the Halloween Fearfest!

It's not every day that landlubbers can get into a salty scuffle with the scrofulous pirates of the Andaman, ghosts, ghouls and vampires, so we've scared up some of the most wretched creatures and intoxicating concoctions this side of the moon just for Halloween. Yaarrrr!

Heineken Beer Park Accessories

MENU SLOGANS

We've got the food . . . to put you in the mood.
A snack with some beers has no peers.
If you can say Heineken you can say Hi.
Love is in the air . . . not on the menu.

WAITER'S T-SHIRT SLOGANS

Say something nice and break the ice.
Don't ask why . . . just say Hi!
Beer is here (why aren't you over there?)
Nothing melts the ice like a beer.

TABLE CLOTH SLOGANS

Meet, greet and eat . . . but stay on your feet.
Hot nights + cold beers = warm memories.
ENGLISH WIDELY SPOKEN (after third beer).
Don't speak the language? Say Hi to your new teacher.

Manager Magazine - Mini-Vac Subscription Promotion

YOU'VE GOT THE HOUSE ON THE FAIRWAY, THE CONDO IN TOWN AND THE LUXURY CAR.

IF YOU WANT TO KEEP THEM, READ MANAGER.
IF YOU WANT TO CLEAN THEM, SUBSCRIBE TODAY.

Brand Name: A New Hardware Line

Introducing

THE IEC POWER SERIES 2000

Technology That Works.

Billboard: M-150

FEEL THE ENERGY.

Store Name: A New High-Tech Retail Chain

DIGERATI

Calendar

THE TWELVE THAI STYLES

The level of a nation's civilization is not measured by its material wealth but by the depth of its creativity reflected in the ideas, designs, shapes and colors of its artistic heritage; that uniquely Thai fine art with its hallmarks of gracious elegance and high ideals makes us all worthy of the word 'civilized'.

Calendar: Ocean Property

Ocean Marina Yacht Club, on Jomtien Beach, is Thailand's premier yacht club and the largest international-class marina in Asia. Nestled amidst mountains, beaches and the sea, the five-star hotel, club, marina and residential towers offer the ultimate in luxury, elegance, privacy and facilities to the international sailing and yachting fraternity.

Asara Villa & Suite Hua Hin, on private Prachuab Khirikhan beach, offers beachfront pool villas and suites in an intimate tropical garden setting. Designed for ultimate comfort and privacy, the cares if the world float away in this bit of paradise located only a short two-hour drive from Bangkok.

Ocean Villas Hua Hin is a premium pool villa offering the tranquil Hua Hin lifestyle in an elegant Victorian setting. With only 18 villas in this exclusive community adjacent to Asara Villa & Suite, its five-star hotel services and convenient location make this a beachfront retreat for the most discerning.

New Year's Card

AUSPICIOUS CHINESE DESSERTS

May you have wealth and land in profusion,
Longevity and wide acclaim,
And your unexpected good fortune,
Bring perennial joy and fame.

INTERNATIONAL FLOWERS

May the secret meaning of flowers,
The symbols of love and caring,
Be revealed to you in the New Year,
A splendid time for sharing.

TRADITIONAL THAI DESSERTS

At this most auspicious time,
May your every dream come true,
Just close your eyes and think of it,
That is all you need to do.

Invitation: To the Chairman's Sixties-Style Staff Party

THE CAPTAIN REQUESTS THE PLEASURE OF YOUR COMPANY
ON A SENTIMENTAL JOURNEY TO LAUNCH THE NEW YEAR.

Set sail for the future where new worlds await. Dine and dance and drink to the crew that will steer us through the uncharted waters ahead.
Relive a bit of the past together and marvel at how far we've already come.

Letter

Dear Commercial Councillor:

LET EXPERIENCE BE YOUR GUIDE.

The world has changed since 1922 when International Engineering Company was founded to build a railroad line from Bangkok to Cambodia.

The most significant transformation of this seventy-two years has undoubtedly been the shift of the world's economic engine from the West to the East, and the unprecedented prosperity that is being enjoyed today throughout the Asia-Pacific region - perhaps most visibly in Thailand.

You've no doubt been considering a launch into the dynamic marketplace that is Thailand and Indochina - perhaps you simply haven't made the right connection. IEC is always on the lookout for top-quality products, and we'd like to make ourselves available to you as a partner in our region's prosperity. So why not drop us a note, and let experience be your guide?

We look forward to hearing from you.

Yours truly,

Poster: Privilege Card

SHOP WITH PRIVILEGE OR SHOP LIKE EVERYONE ELSE?

The choice is simple:

With immediate discount privileges on every purchase of Polo Ralph Lauren, G2000, Theme or U2, plus a good deal more membership privileges, the Privilege Card makes shopping more fun for every member of the family.

Media Kit: Manager Magazine

IT TAKES A SPECIAL MAGAZINE . . .

When Manager was launched in 1989, it aimed to provide Thailand's increasingly savvy business class with a publication they could count on to be factual, forthright and fearless - a monthly source of insider intelligence that cut through their overloaded information channels and went straight to the heart of the story.

It also strived, by example, to elevate periodical publishing in Thailand. A progressive recruitment policy opened the door to the best and the brightest among both local and overseas journalists. Rigorous fact-checking brought credibility, painstaking editing a whole new level of readability. And a fresh layout by one of the world's foremost publication designers placed Manager in a class with the most visually striking international magazines.

Backed by the formidable resources of The Manager Group, this is the magazine successful people turn to for informed and impartial coverage of the region's diverse investment and lifestyle opportunities. To advertisers, it represents an unparalleled opportunity to reach those at the top of the country's business class.

Corporate Identity Manual: UTV

UTV CORPORATE IDENTITY MANUAL
ABOUT THIS STYLE GUIDE

Welcome to the World of UTV

This style manual will provide you with a comprehensive understanding of the unique identity, artistic rationale and graphic design of the words UTV CABLE NETWORK.

Each chapter features guidelines - along with illustrative examples - for correctly displaying the UTV logotype and selecting type faces and other elements of design in the preparation of advertising media and presentation materials.

Please familiarize yourself with this guide so that you will fully comprehend the content and the style utilized in UTV communications and be able to achieve it consistently and uniformly in all UTV media.

Sales Letter: Freelance Copy Writing Services

Dear Creative Director,

NEW KID ON THE BLOCK!

In this fast-track city, where anyone can become a foreign correspondent overnight, there are a handful of professionals who bring to their work decades of dedication & experience. One among them - who has taken the safe route of aligning himself with a large & powerful organization for years - is now becoming available to agencies, graphic studios and marketers that require creative, literate solutions to their translation & copy writing needs.

Henceforth ordaining himself free of traffic, floods and office politics, this corporate refugee envisions a simple but lucrative middle age in his home office far from the madding crowd.

Why not give him a shot? Surely there's a layout sitting on your desk right now that's just begging for some sparkling copy.

Best wishes, Wordman